Case study
A refined online store, graphics and SEO for a UK maker of luxury beds, mattresses and headboards, designed to feel as premium as the products.
( The brief )
A luxury bed is bought on looks, comfort and trust, and online there is no showroom to walk into. The website has to do that job on its own.
Established in 2020, Unique Style Beds sells handcrafted, UK-made beds direct to customers, from TV beds to continental frames. They needed a store that lets the craftsmanship shine, makes choosing a size and fabric easy, and gets found when people search for luxury beds.
( What we did )
A calm, editorial store where large product imagery does the selling.
Visuals with the same restraint as the bedrooms they sell.
Search foundations so Unique Style Beds shows up when people look for a statement bed.
( How we got there )
Getting to know the business, its customers and what makes it different.
Site structure, page priorities and the search terms worth winning.
A custom, mobile-first design built for speed and clarity.
Going live with SEO foundations in place, then refining.
( What it delivers )
Ranges, sizes and fabrics are laid out so customers can compare without getting lost.
Store pages are shaped around how people search for luxury, TV and mirror beds.
A restrained, consistent look that reflects handcrafted, UK-made products.
Tell us what you need and we'll put together a plan and a custom quote around your goals.
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